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E-Commerce 2016: Business, Technology, Society (12th Edition), by Kenneth C. Laudon, Carol Guercio Traver
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For undergraduate and graduate courses in business.
Understanding The Vast And Expanding Field of E-Commerce
Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.
- Sales Rank: #134531 in Books
- Published on: 2016-01-16
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.50" w x 8.20" l, .0 pounds
- Binding: Hardcover
- 912 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
If you buy this for a class, return it.
By ericjs1
This book has so many mistakes in it that I am more frustrated as I read more and more of the book for my class. 12th edition? Please. I am so appreciative, Kenneth Laudon. You are stealing from consumers with this book. I expect a lot more from a book that claims to have this many editions. Get your act together. This is disrespectful.
1 of 3 people found the following review helpful.
Five Stars
By Lisa Rhoades
Like
3 of 4 people found the following review helpful.
Best book in E-Commerce!
By Donald Hsu
Complete listing of 12 chapters: covering infrastructure, business models, web sites, mobile sites, apps, security, payment systems, marketing, advertising, social, mobile and local marketing, online retailing services, online content media, social networks, auctions, portals, supply chain management, and collaborative commerce. Short case studies are very informative.
I have used this book for a college course, called Global E-Commerce. In addition to these topics, I added success stories on Alibaba, Flipkart, Rakuten, taking this to the international level. My students love this course. I recommend this book to everyone.
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